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Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.

Christmas shoppers drawn to 'theatre' of high street, claims report

22 Dec 2011 | by Nicola Clark

Despite the continued rise of ecommerce, a large number of British consumers are braving the traffic, crowds and cold to shop on the high street.

Supermarkets battle it out for Christmas shoppers

21 Dec 2011 | by John Reynolds

Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.

Thorntons issues fresh profit warning

21 Dec 2011 | by John Reynolds

Thorntons, the troubled chocolate maker, has today ( 21 December) issued a fresh profit warning, citing poor customer confidence and rivals' promotions as hitting its performance.

Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.

Aurora restructures Coast, Oasis and Warehouse brands

19 Dec 2011 | by Matthew Chapman

Aurora Fashions, the owner of Coast, Oasis and Warehouse, has appointed French Connection digital executive Jennifer Roebuck as Warehouse's new marketing director, as part of a restructure of the group's marketing and senior management.

Lego launches first girls' range for 10 years

19 Dec 2011 | by Matthew Chapman

Lego will launch its first range for girls in 10 years on Boxing Day, supported with TV advertising, as it moves to "reinvigorate" its position in the girls' toy category.

Marketing's Top 10 Quotes of the Year

19 Dec 2011 | by Rachel Barnes

The biggest names in marketing had some revealing insights in 2011 on the challenges facing their brands and the industry in general.

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