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And in the real world....Globespan, Microsoft, Ofcom, France Telecom, Deutsche Telekom and Credit Suisse

Today's round-up of the biggest business stories

Right Move 'safari' by Hooper Galton

Joanna Lumley provides the voiceover for Hooper Galton's latest work to promote Right Move as the first port of call for property sellers.

Top five green initiatives in marketing in 2009

LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009.

Marketing's Adwatch of the Year 2009

LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most-recalled TV advertisers.

Susie Moore departs O2 to pursue new venture

LONDON - Susie Moore has left O2 after seven years with the company, to pursue new opportunities.

Scottish Power tasks Bright Blue Day with direct marketing account

LONDON - Scottish Power has appointed Bright Blue Day to handle its direct marketing account, following a three-way pitch handled by creativebrief.

Orange 'gold spot' featuring Danny Glover by Fallon

Danny Glover stars in this latest Gold Spot effort by Fallon.

INQ launches social-media mobile phone

LONDON - INQ Mobile is stepping up its assault on the social mobile category, with the launch of its new handset, the INQ Chat 3G.

Watch the new Orange Gold Spot ad

LONDON - Danny Glover is the star of the latest Orange Gold Spot advert launching in UK cinemas from 18 December.

Danny Glover spoofs Lethal Weapon role in latest Orange Gold Spot

LONDON - Danny Glover is the latest Hollywood star to appeal to cinema goers to switch off their mobiles before the start of a film, with a role in the 24th Orange Gold Spot ad.

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