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TBWA\London on notice as E.ON calls £20m creative review

23 Dec 2008 | by Darren Davidson

LONDON - E.ON is to review its £20m advertising account currently held by TBWA\London, which is expected to defend the account, Brand Republic can exclusively reveal.

Apple's iPhone drives WiFi growth

18 Dec 2008 | by Dan Leahul

LONDON - Apple's iPhone is boosting UK WiFi usage with more than half of its ad impressions coming in over WiFi instead of its G3 mobile operator network, according to research.

Vodafone ends England cricket sponsorship

16 Dec 2008 | by Daniel Farey-Jones

LONDON - Vodafone is to end its sponsorship of the England cricket team in January 2010 after 12 years, following a review of its sponsorship activity, which includes a tie-up with Formula 1 star Lewis Hamilton.

Blyk launches youth research service

12 Dec 2008 | by Jacquie Bowser

LONDON - Blyk, the free ad-funded mobile phone network for 16- to 24-year-olds, has launched a youth research service for marketers.

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.

Vestas sponsors CNN's Planet in Peril documentary

10 Dec 2008 | by Fiona Ramsay

LONDON - Danish energy company Vestas Wind Systems has signed up to a multi-platform sponsorship of CNN's documentary feature series Planet in Peril: Battlelines across CNN's feeds in Europe, the Middle East and Africa.

The Marketing Profile: Lance Batchelor of Tesco Telecoms

09 Dec 2008 | by Fiona Ramsay

LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice for the middle classes after - by its own admission - losing its way, fixating on its competition rather than its customers. But while even affluent consumers accepted its reassuring slogan 'Every little helps',...

Mother wins Energy Saving Trust ad task

05 Dec 2008

Mother has won the advertising account for the Energy Saving Trust, following a pitch handled by COI.

The Week: Advertising News - Npower signs animated duo

05 Dec 2008

Wallace and Gromit have been signed as the new brand ambassadors for npower and will appear in a radio and press campaign to promote energy efficiency that breaks today (Friday). The Aardman Animation duo will also appear in a 30-minute film to be screened on BBC One over Christmas, called A Matter...

Orange snowman goes on sale by popular demand

03 Dec 2008 | by Nikki Sandison

LONDON - A three-inch paper snowman designed as a prop for mobile operator Orange's retail stores has proved such a hit with customers that it has been put on sale as a charity Christmas gift.

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