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Sweaty Betty awards affiliate marketing account to LinkShare

LONDON - Sports clothing retailer Sweaty Betty has appointed LinkShare to promote web offers and drive online traffic with a new affiliate marketing programme.

Kellogg's ties with jeans website for slimming campaign

LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch the Slimmer Jeans Challenge.

Peter Jones of Dragons' Den to launch sock range

LONDON - Dragons' Den entrepreneur Peter Jones, known for his garish hosiery, is planning to debut his own sock brand in the new year.

Campaign's top 10 celebrity ads of 2008

LONDON - Campaign magazine unveils its list of the best celebrity ads from 2008.

Annual: Top 10 posters

1. Financial Times, 'Financial Times'

Annual: Top 10 Digital Ads

1. Carling, 'iPint'

Biggest brands: Top 100 advertisers 2008

Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.

Fashion website promotes young designers with crowd-funding scheme

LONDON - Upcoming fashion designers are being given the opportunity to sell their clothes to a wider audience through a new website called Catwalk Genius.

Primark attacked over 7p wages

LONDON - War on Want, the charity that fights global poverty, is staging a protest against Primark today over research that shows its Bangladeshi workers are paid as little as 7p an hour for up to 80 hours a week.

The Week: Advertising News - Flintoff is new face of Puma

The sportswear brand Puma has signed a four-year deal with the England cricketer Andrew Flintoff.

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