Marketing's Forward Feature List 2009
15 Dec 2008
Marketing's Forward feature list for 2009
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LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have also had an impact
LONDON - MCBD's ad for Hovis took top spot in Campaign's top 10 TV and cinema ad list - view all of the ads here.
LONDON - Campaign magazine unveils its list of the best celebrity ads from 2008.
WPP has merged its Cohn & Wolfe (C&W) health team with its recently launched GCI Health offering.
Pharma firm Lilly is holding a pitch for its UK public affairs account.
Weber Shandwick's public affairs division is set to lose a key client after Nestle this week called time on a major account.
- Sainsbury's has drawn up a shortlist of six agencies as it reviews its public affairs account. The list is believed to include incumbent Fishburn Hedges. PRWeek revealed the account was going out to pitch two weeks ago (28 November).