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Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.

Top 10 marketing moments: From Plan A to poking - 2007 in review

19 Dec 2007 | by Jane Simms

M&S' masterplan and the Facebook phenomenon were just two of this year's most notable moments.

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...

Coco de Mer appoints BigMouthMedia for digital drive

14 Dec 2007 | by Jacquie Bowser

LONDON - Adult retailer Coco de Mer has appointed digital marketing agency Bigmouthmedia to create an online marketing strategy for the brand.

MCBD retains £26m Waitrose ad account

13 Dec 2007 | by Kate Nettleton

LONDON - Miles Calcraft Briginshaw Duffy has retained the £26m advertising account for Waitrose, Campaign can exclusively reveal.

Waitrose rehires MCBD to ad account

13 Dec 2007 | by Staff

Waitrose has reappointed Miles Calcraft Briginshaw Duffy (MCBD) to its £26m advertising account following a month-long review.

Empire Stores appoints Tamar to develop search

13 Dec 2007 | by Jacquie Bowser

LONDON - Home shopping brand Empire Stores has appointed search marketing agency Tamar as its natural search provider to help it increase brand awareness and expand its online customer base.

Fewer shoppers hit the high street last weekend

12 Dec 2007 | by Staff

LONDON - The number of shoppers across the UK dropped 7.5% on Saturday 8 December compared to the same day last year and Sunday footfall was down 1.6%. The second Saturday in December was once a prime day for Christmas shopping.

City Republic: new owner on the cards for Jaguar

12 Dec 2007 | by Stephen Foster

LONDON - Indian industrial conglomerate Tata and One Equity, a US private equity firm, are the front runners to buy Jaguar and Land Rover from Ford, with another Indian firm, Mahindra & Mahindra, the outsider of three.

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