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LONDON - Complaints from viewers against the first betting ad to appear on TV have been rejected by the Independent Council of the Advertising Standards Authority.
LONDON - Five is set to radically revamp its video-on-demand offer, Five Download, early in the New Year with a rebranded mixed subscription and ad-supported service available both via PCs and pay-TV platforms.
LONDON - Five is not replacing marketing director Jane Scott, who resigned earlier this month. Instead, responsibilities for on and off-air campaigns will be assumed by Five's managing director of content, Lisa Opie.
LONDON - Time Warner has made a landmark move to make it easier for clients to run campaigns across its vast UK media network, which includes AOL UK, IPC Media, Time and Fortune magazines, Turner Broadcasting and Warner Bros.
LONDON - Where do today's media consumers turn to for information? Julia Martin analyses an exclusive Media Week survey that reveals the challenges and opportunities facing the industry.
LONDON - Emap is set to revolutionise the way radio is sold by relaunching Heat Radio with a celebrity news format and with sponsorship, promotions and ad-funded programming in place of spot advertising.
LONDON - Emap is set to revolutionise the way radio is sold by relaunching Heat Radio with a celebrity news format and with sponsorship, promotions and ad-funded programming in place of spot advertising.
LONDON - Over the last couple of weeks I've discussed better ways to handle recruitment. Using different criteria than your competitors should give you the chance of differentiating your service from them and creating an edge.
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