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LONDON - The Department of Work & Pensions has appointed MindShare to handle the £3.5m communications planning brief on a campaign to tackle benefit fraud.
LONDON - Coca-Cola has launched a new global campaign with the theme of 'happiness in a bottle', while returning to the familiar style of previous iconic 1970s and 80s campaign such as 'The real thing' and 'Coke is it'.
LONDON - Alliance & Leicester is reviewing its £30m media planning and buying account, currently split between MediaVest Manchester and Carat.
LONDON - Clear Channel Outdoor has agreed a partnership with Magink to develop the UK's first network of outdoor digital ink billboards across London for the autumn.
LONDON - Movies 24, a new channel showing made-for-television films launches tomorrow on Sky, backed by a £1m national advertising campaign.
LONDON - 'Pirates of the Caribbean 2: Dead Man's Chest' star Keira Knightley is to try her hand at radio with an hour-long lunchtime show on more than 40 GCap Media stations on the day of the movie's release next Thursday.
LONDON - Oxfam has launched a campaign across the national press aimed at putting pressure on G8 leaders to stick to their promises to curb global poverty one year on from the summit in Scotland.
LONDON - A survey commissioned by live buzz marketing specialists CommentUK has reported a dramatic rise in the use of buzz marketing campaigns with use by in-store, sampling and on pack campaigns set to leap.
LONDON - Selfridges customers will be met by a 'Minority Report'-style interactive shopping experience promoting Sky's High Definition television service, where like Tom Cruise in that movie, they will be able to interact with a series of holographic images.
LONDON - Retail research specialist Shoppercentric has appointed Iona Carter, a former director at WPP group's Research International, to head its retail management research team.
