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Spitfire Ale extends controversial WWII ads for World Cup

28 Apr 2006 | by by Alex Donohue

LONDON - Spitfire Ale is giving it to the Germans in its latest Viz inspired ads as it unveils its latest WWII inspired press campaign to coincide with the Fifa World Cup, which begins in Germany on June 9.

Coleen McLoughlin in LG Mobile latest ad

28 Apr 2006 | by by Lauren Webb

LONDON - Coleen McLoughlin has landed a £500,000 contract to advertise LG Mobile's new touch pad slide mobile phone.

Newspaper ads remain powerful brand medium

28 Apr 2006 | by by Alex Donohue

LONDON - Newspaper ads are a powerful medium for building brands and driving sales, according to a £14m two-year study into the effectiveness of brand advertising in national newspapers.

Budweiser raises glass as World Cup official sponsor until 2014

28 Apr 2006 | by by Alex Donohue

LONDON - Budweiser has extended its partnership with Fifa to make it official beer of the World Cup tournament until 2014.

IPC SouthBank to get Fresh for July edition of Ideal Home

28 Apr 2006 | by by Alex Donohue

LONDON - IPC SouthBank title Ideal Home will include a free copy of Naked Media's healthy living title Fresh in its July edition, marking the first time it has sampled a magazine from a rival publisher.

Sass appointed to create promotional drive for Hair Cuttery chain

28 Apr 2006 | by by Lauren Webb

LONDON - Communications agency Sass has been appointed by US hairdressing chain Hair Cuttery to develop a sales promotion, strategic positioning and PR campaign in the UK.

Ramp unveils site to showcase Channel 4's tribe research

28 Apr 2006 | by by Lauren Webb

LONDON - Channel 4 has tasked Ramp Industry to create a website to showcase the results from six months' research into the tribes and trends of the UK's youth culture, designed to help agencies better target their market.

Agency Republic wins Sennheiser headphone task

28 Apr 2006 | by by Staff

LONDON – Agency Republic has been appointed by Sennheiser to back the launch of its new MP3-player headphone range for 2006 through an online campaign.

The importance of insight in the new media future

28 Apr 2006 | by by Carolyn Stebbings

It can hardly have escaped notice that today's consumer has unprecedented control over their media consumption, writes Carolyn Stebbings, managing director of FCBi London.

MCBD triumphs at 2006 Press Awards

28 Apr 2006 | by Robin Hicks

Miles Calcraft Briginshaw Duffy's long-copy Millets ad won the top prize at the Campaign Press Awards last night.

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