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DatingDirect.com enjoys 10,000 Valentine's Day membership boost

31 Mar 2006 | by by Joe Lepper

LONDON - Online dating agency DatingDirect.com notched up 10,000 new members on Valentine's Day alone after recent promotional efforts, according to latest figures.

Virgin Games seeks shop for digital task

31 Mar 2006 | by by Staff

LONDON - Virgin Games, the online gambling arm of Richard Branson's Virgin Group, is in the hunt for a digital agency to handle its online brand advertising.

Ronaldinho named most valuable footballer over Beckham

31 Mar 2006 | by by Joe Lepper

LONDON – Brazil and Barcelona star Ronaldinho has overtaken David Beckham as the most commercially valuable brand in football, according to a latest report.

Jim Beam awards UK media account to ZenithOptimedia

31 Mar 2006 | by by Staff

LONDON - Beam Global Spirits & Wine has consolidated its UK media planning and buying into ZenithOptimedia.

Bollore suggests he may raise his stake in Aegis

31 Mar 2006 | by by Staff

LONDON – Vincent Bollore, the Havas chairman, said today that he may raise his stake in Aegis again, reigniting the battle for the British media group.

PC Tube bosses pull poster for featuring word 'Muslim'

31 Mar 2006 | by by Sarah Woods

LONDON - Posters promoting a new TV drama on FX, which feature the world 'Muslim', has been removed from the London Underground, after Tube bosses worried that it might offend Islam, despite the show's lead character being a Muslim.

Branson captured in sex romp for launch of latest Virgin Money venture

31 Mar 2006 | by by Joe Lepper

LONDON - Virgin Money has unveiled a saucy viral campaign featuring its boss Sir Richard Branson enjoying a sex romp in a Jacuzzi, as part of the promotional activity for the launch of its mortgage service in Australia.

InBev launches new light beer in £50m summer push

31 Mar 2006 | by by Sarah Woods

LONDON – InBev UK is launching a new, weaker wheat beer for the summer as part of the Brasserie Artois family, which is being backed by a £50m marketing budget.

GMI launches research and analysis tool

31 Mar 2006 | by by Joe Lepper

LONDON - Global Market Insite has launched a desktop based research data and analysis tool called Research Analyzer.

Toucan brokers deal for Rice Dream on-pack You Are What You Eat promotion

31 Mar 2006 | by by Alex Donohue

LONDON - Toucan has brokered a licensing deal with Channel 4 health programme 'You Are What You Eat', to feature in an on-pack instant win promotion for Imagine Foods product Rice Dream.

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