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LONDON - Douwe Egberts has launched an integrated advertising campaign for its latest coffee drink, Cafe Switch, using television, interactive, PR, online, sampling and direct marketing.
LONDON - Fortnum & Mason, the upmarket grocer on London's Piccadilly, has appointed Blowfish to handle the direct marketing activity to promote its £24m redevelopment and to attract new customers following a poor sales period.
LONDON - A legal victory in the US means that unhealthy trans fats are to be dropped from the menu at KFC, but a similar move will not swiftly follow in the UK where the artery-clogging cooking oils are still used.
LONDON - Virgin Radio has splashed posters across London and the South quoting former Capital Radio breakfast DJ Chris Tarrant telling Virgin host Christian O'Connell how good his show is.
LONDON - WPP Group has merged an arm of JWT and Buchanan to form a new financial PR operation in the Middle East.
LONDON - Rainey Kelly Campbell Roalfe\Y&R was last night awarded the Grand Prix at the IPA Effectiveness Awards for its 'Your M&S' campaign, which has been credited as playing a major role in the revival of Mark & Spencer.
LONDON - It has been revealed that Alan Duncan, UK marketing director at Sony Computer Entertainment, ordered Sony goods from an online games retailer that was successfully sued by Sony for illegally exporting its products to the UK from Asia.
LONDON - Direct PC sales pioneer Dell has centralised its £150m media planning and buying account for the EMEA region into Carat following a head-to-head pitch against Omnicom Media Group.
LONDON - MySpace is to launch an international edition of The List, an extension of its Secret Shows franchise, featuring exclusive live gig footage for users of the social networking website.
LONDON - Ad2-one has won the pitch to sell advertising on fast-growing teenage website Piczo.
