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Weight Watchers in New Year push

20 Dec 2006

Weight Watchers is to launch its biggest campaign to date, including an unbranded teaser element, to coincide with the post-Christmas dieting frenzy.

Yeo Valley eyes lunchbox market

20 Dec 2006

Dairy firm Yeo Valley Organic is launching an organic, handheld yoghurt stick aimed at the children's lunchbox market.

Magners prepares to introduce draught variant

20 Dec 2006 | by Melanie Godsell

Cider brand Magners, which is currently sold only in pint bottles and is intended to be served over ice, is poised to move into the draught market.

BP signs up advertisers for debut of in-store TV

20 Dec 2006 | by James Quilter

BP is plotting the launch of a forecourt and in-store TV network for its BP Connect sites and has signed up Coca-Cola, Walkers and Cadbury to advertise on the screens.

Threat of jail removed from using 'pester power'

20 Dec 2006 | by David Tiltman

The prospect of marketers being sent to prison for targeting children has been averted after the government decided not to impose criminal sanctions on advertisers who use 'pester power'.

The Carbon Trust in digital roster

20 Dec 2006

The Carbon Trust, which advises UK businesses on how to cut carbon emissions, has drawn up a digital agency roster following a statutory review of its arrangements.

Cornetto revamps to fend off premium rivals

20 Dec 2006 | by Melanie Godsell

Wall's Cornetto is to redesign its packaging through Vibrandt in the first quarter of next year.

C4 to support shows on networking sites

20 Dec 2006 | by Gareth Jones

Channel 4 is kick-starting a strategy to tap into the popularity of social-network websites including MySpace, YouTube and Google Video to promote its TV shows.

Visa hires Levi's European chief

20 Dec 2006

Visa Europe has appointed Mariano Dima, vice-president of marketing at Levi Strauss Europe, as executive vice-president for marketing and products.

Glenfiddich gives £2m job to Claydon Heeley

20 Dec 2006 | by Ed Kemp

Single-malt whisky brand Glenfiddich has hired direct marketing specialist Claydon Heeley and media agency OMD to tailor its global campaigns to a UK audience.

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