Thinking outside the Christmas box
15 Dec 2006
Think outside the Christmas box - there is too much cynical money grabbing from brands and not enough brand building in the season of good will, says Justin Foxton of CommentUK.
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Four weeks after the launch of the new-look Times, Neville Brody, founder of Research Studios, explains why it is vital for publishers to get the look right when they move into a new compact format.
Think outside the Christmas box - there is too much cynical money grabbing from brands and not enough brand building in the season of good will, says Justin Foxton of CommentUK.
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