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Buxton to preserve Wimbledon's purity with ad campaign

LONDON - Buxton is preparing to quench the thirst of tennis fans and players for a fifth year at Wimbledon, with a radio and print ad campaign aimed at controlling tantrums on and off the court.

I-level wins £5m online media account for the AA

LONDON - The AA has appointed i-level to handle its digital media planning and buying account, estimated to be worth £5m, after a competitive pitch.

Heart 106.2 programme boss Currie promoted to brand-wide role

LONDON – Chrysalis has promoted Heart 106.2's programme director Francis Currie to the newly created role of Heart brand programme director, where he will oversee programming across the entire brand.

KFC call centre staff can keep singing with full mouths despite 1,671 complaints

LONDON - KFC has been cleared to keep showing an ad in which people sing with their mouths full, despite being the most complained about ad in the UK to date.

Nike could pull plug on £303m Man Utd sponsorship deal

LONDON – Nike has warned Manchester United it could end its £303m sponsorship deal unless the Premiership football club improves its performance on the playing field.

Aegis and Taylor Nelson Sofres top survey of marketing firms with 'vulnerable balance sheets'

LONDON - Aegis Group and Taylor Nelson Sofres have the most vulnerable balance sheets among listed acquisitive marketing services companies, according to a new survey.

Ipsos hires MMR's Chris Sinclair to head Novaction

LONDON - Ipsos UK has appointed MMR research head Chris Sinclair as senior director of its forecasting business, Novaction.

IDM's summer school for future marketing stars enters second year

LONDON - The IDM has chosen 30 students out of 250 applicants vying for a place at its summer school, which will help them get a step ahead in direct, data and digital marketing.

Dynamic Logic develops online tool to include brand metrics

LONDON – Dynamic Logic has launched an enhanced version of its online planning tool MarketNorms, which now includes brand impact metrics from 2m surveys.

NOP World awarded Kwik Save mystery shopping business

LONDON - NOP World has won the mystery shopping contract for supermarket chain Kwik Save after a competitive pitch.

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