It's an old industry shibboleth that DM's purpose is not to build brands but to generate response, the two being mutually exclusive. Au contraire, say DM creatives, and we agree.
Corporate Christmas card firm Powell Publishing has hired RSA Direct to market its database of 55,000 B2B contacts. Powell targets mainly small-to-medium sized companies via catalogues and online activity.
WPP, parent company of some of the UK's leading direct marketing and market research agencies, is trying to build closer ties between these two disciplines by creating a behavioural insight specialism.
Carlson Marketing Group, one of the world's largest direct marketing agencies, has appointed Steve Luengo-Jones as the new head of Peppers & Rogers Group, its consulting division in Europe.
Email open rates dropped sharply in the second quarter of this year across Europe and the Middle East, according to internet technology and marketing giant DoubleClick.
Suppression specialist The REaD Group has acquired direct marketing preference service My Right To Be Private (MRTBP) for an undisclosed sum.
"Watching a programme about Pope Benedict, I was intrigued by his opinion "that the church should engage in direct marketing" - Alan Coren in The Times, 2 November 2005
What is it? Neuro-Linguistic Programming (NLP), invented in the 1970s, is a study of human behaviour, language and communication. It was originally used in areas such as therapy and hypnosis.
In years to come, direct marketers will no doubt look back on 2005 as a period when some bitter pills were swallowed. Telemarketing was forced to get its house in order, printers suffered from declining mail volumes, while on the plus side agencies benefited from the growth of digital channels.
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