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In the face of constantly evolving consumers and exploding new media options, marketers need to regularly get a fix on their tool kits to see what’s still working or not., writes Simon Williams of Sterling Brands.
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Bill Portlock, managing director of Marketing Metrix a leading data consultancy servicing clients such as NCH, Picture...
The chocolate biscuit bar has introduced variants, but is still struggling to survive in a competitive market, writes Ed Kemp.
A chance to pick five brands that you would like to find washed up on the beach if you were a castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Steve Richards, director of Swordfish.
ZenithOptimedia's king of statistics wants to investigate a bigger picture as the futures director at Group M.
Is it an indication regional papers are no longer viable, Alasdair Reid asks.
Interpublic has become emblematic of all that is wrong with the holding-company concept. But its chairman, Michael Roth, tells John Tylee he can make the business successful again.
I was sitting on the tube thinking about Eminem and how after a messy divorce and legal battle he's getting back together with his ex wife and wondering if I could possibly dig up an ex-girlfriend who would be dumb enough to out with me again just so I don't have to go on anymore dates.
Rising costs have taken the shine off football sponsorship, just as the FA raises its tie-in prices. Richard Gillis reports.
Now that TV sponsorship idents can run longer, will brands be prepared to pay extra for the privilege?
