30 Jun 2004
| by Jennifer Whitehead
LONDON - Olympus, the camera company, has hired Springer & Jacoby as its lead European advertising agency.
LONDON - Procter & Gamble is to make good on its call for advertisers to look beyond the 30-second commercial with a series of interconnected two-minute slots, dubbed 'show-mercials', which will run in primetime movie breaks.
30 Jun 2004
| by Jeremy Lee,
LONDON - Mike Larkin is leaving his job as managing director of Media Audits UK to take up the newly created role of global sales and marketing director.
30 Jun 2004
| by Jennifer Whitehead,
LONDON - Young people are to be targeted in a new £1.4m advertising campaign highlighting the danger of driving after having even a small amount of alcohol.
30 Jun 2004
| by Staff,
LONDON - Italian sportswear brand Diadora has apologised for an ad that used a clip of the 1985 fire at Bradford City's stadium in which 56 people died.
30 Jun 2004
| by Jennifer Whitehead,
LONDON - An insert that used an image of two women naked except for knickers to promote spare car parts has been banned for being offensive.
30 Jun 2004
| by Staff,
LONDON - The London Stock Exchange has unveiled a new website specifically designed to help advertisers looking to target large numbers of high net worth individuals on the site, which attracts almost 8m page impressions a month.
30 Jun 2004
| by Staff,
LONDON - Russia's growing band of millionaires are to have a new place to spend their hard-earned roubles, as luxury mobile phone brand Vertu unveils a gallery-style store in the capital Moscow.
30 Jun 2004
| by Staff,
LONDON – Brand consultancy Ergo has designed the branding for a new range of microwaveable popcorn from Trigon Snacks, owner of the Planters brand in the UK.
30 Jun 2004
| by Samuel Solley,
LONDON - Bacardi Breezer is trying to shake off its alcopop image with a £3m relaunch that will include a packaging revamp and a TV ad campaign.