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Medusa tamed in new campaign for Citroen C5

28 Feb 2003 | by Jennifer Whitehead,

LONDON - The road rage beast can be tamed, or at least it can by drivers of the ultra-comfortable Citroen C5 in the car's new advertising campaign created by Partners BDDH.

Johnson & Johnson and Unilever to up regional spend

28 Feb 2003 | by Staff,

LONDON - Consumer goods giants Johnson & Johnson and Unilever have confirmed that they are set to make substantial investments in regional press advertising.

Reader's of Emap's Sneak given mobile pop treat

28 Feb 2003 | by Staff,

LONDON - Readers of Emap's teenage celebrity magazine Sneak are being offered free ringtones from some of the biggest pop acts around, including Busted, Blazin' Squad and Avril Lavigne.

Heineken PR push transforms Zoe Ball into glamour girl

28 Feb 2003 | by Jennifer Whitehead,

LONDON - Heineken has transformed Zoe Ball, and a host of celebrities, from a down-to-earth mother into a glamorous 1950s pin-up to promote its switch to premium strength lager.

OFT's ITV merger inquiry overruns as decision awaited

28 Feb 2003 | by Claire Billings,

LONDON - The complexity of the merger between Granada and Carlton has been highlighted after the Office of Fair Trading failed to conclude its investigation into the merger within its usual 45-day period, leaving the delay convincing most that the deal will be referred to the Competition Commission.

Brands must do more than just sponsor sports

28 Feb 2003 | by Claire Billings,

LONDON - More than half of UK sports fans do not differentiate between an official sponsor of an event or team and a brand that takes out advertising, unless a sponsor is seen to be getting involved at a grass roots level, according to research.

Interpublic puts a positive spin on Dooner demotion

28 Feb 2003 | by Staff,

NEW YORK - Interpublic has tried to put a positive spin on John Dooner's demotion to the role of chairman and CEO of McCann Erickson WorldGroup, positioning the move as a 'bold' move that will help rescue the network and demonstrates 'real leadership'.

Western Mail seeks to broaden readership in relaunch

28 Feb 2003 | by Jennifer Whitehead,

LONDON - The Western Mail, the national newspaper of Wales, is relaunching on March 20 backed by a campaign that will cover television, outdoor and radio as well as a major PR push.

NatWest in £150m 'blueberry and raspberry' revamp

28 Feb 2003 | by Jennifer Whitehead,

LONDON - Royal Bank of Scotland has said that it will spend £150m rebranding its NatWest network of 1,650 branches, in a programme that includes revamping the bank's distinctive black and white logo as well as refitting stores.

Study highlights regional press advertising importance

28 Feb 2003 | by Claire Billings,

LONDON - The Newspaper Society this morning unveils a study that demonstrates the power of regional press advertising, showing how it plays a vital role in pushing consumers towards buying.

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