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LONDON - Tropicana, the juice brand owned by PepsiCo, is reviewing its £3m UK media account, with the incumbent, ZenithOptimedia, repitching for the business against its fellow PepsiCo roster agencies MindShare and OMD UK.
LONDON – WWAV Rapp Collins Media has hired Alex Marsh from direct media specialist Mansfield Lang as group head to look after the media requirements of clients including WWF.
LONDON - Manning Gottlieb OMD is launching a planning resource called The Source, with the aim of placing communications planning at the centre of its activity and integrating it with the entire agency.
LONDON - George Clooney is reported to be earning almost £2m for one day's work on an television ad for Martini's sparkling wine that will only be screened in Italy.
LONDON - Virgin.net is pushing its broadband service with a humorous campaign telling customers that will not be forced to sign up for a 12-month contract.
LONDON – Sir Martin Sorrell, WPP Group chief executive, earned £2.3m in 2003, making him the 28th highest-paid person in TV and media, a long way behind number one earner Simon Fuller and Richard Desmond at number two.
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Gerry Moira, chairman of Publicis UK , argues that the creative pair system is an outdated stereotype offering poor value for money and reinforcing a client misconception that advertising is a craft, not concept, business.
LONDON - Standard Life Healthcare has appointed MediaCom to handle its £2m media-planning and buying account.
LONDON - Rapier has landed the direct marketing account for DaimlerChrysler's Smart car range following a five-way pitch.
