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Boots in controversial tie-up for Atkins range UK launch

19 Dec 2003 | by Gordon MacMillan,

LONDON - High-street retailer Boots has signed a deal with the company behind the Atkins diet range to distribute its low-carbohydrate foods in the UK.

Esporta prepares post-Christmas recruitment work

18 Dec 2003 | by Staff,

LONDON - Esporta, the health and fitness club operator, has picked Tequila\London to handle a campaign encouraging people to burn off their Christmas calories in its gyms.

NEWS BRIEF: Haymarket Publishing ties up with National Children's Bureau

18 Dec 2003

Haymarket Publishing has tied up with the National Children's Bureau for the launch of public sector magazine Children Now. The first issue will be published on January 7 and will be read by more than 25,000 managers and senior practitioners in the children's services sector. The magazine is being edited...

DIRECT: Macmillan Cancer Relief appoints chief

18 Dec 2003 | by Alexandra Jardine

Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.

DIRECT: Esporta prepares post-Christmas recruitment work

18 Dec 2003

Esporta, the health and fitness club operator, has picked Tequila/London to handle a campaign encouraging people to burn off their Christmas calories in its gyms.

DIRECT: Depaul Trust nets DMA's Grand Prix for DRTV activity

18 Dec 2003

A DRTV ad for youth charity Depaul Trust, which let viewers make choices for a homeless person, scooped the Grand Prix at the Direct Marketing Association (DMA) Awards.

STOP PRESS: Labour MP attacks Ofcom

18 Dec 2003

Labour MP Debra Shipley has attacked Ofcom over its announcement on Tuesday that a review of broadcast advertising codes would take six months. Shipley is pressing the government to ban food advertising aimed at pre-school children.

STOP PRESS: Samaritans to launch multimedia marketing campaign

18 Dec 2003

The Samaritans is to launch a multimedia marketing campaign over Christmas with the strapline 'We can all be Samaritans'. The campaign is by Social Republic, the charity arm of Agency Republic.

DIRECT BRIEF: Healthy & Essential hands project to Wish

18 Dec 2003

Healthy Essential, the dietary supplement supplier, has handed Leeds direct marketing agency Wish a project to increase awareness and sales of its product range. The company, which supplies retailers including Harrods and Waitrose, will use the appointment to develop a customer relationship management...

DIRECT BRIEF: YMCA tests direct response TV ads

18 Dec 2003

The YMCA is testing direct response TV ads to promote the long-term benefits of regular giving. The 60- and 90-second ads, created by WWAV Rapp Collins, relate a true story about an abused girl who is sleeping rough. Appealing for a 2-a-month donation, the campaign is airing throughout December on...

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