19 Dec 2003
1. Honda: A commercial that has courted equal doses of controversy and praise, "cog" is a tour de force of production skill and creativity. Provenance of the idea aside (who else thought of adapting the short film for a car manufacturer?), this is an exquisite spot that pushed the envelope for car...
19 Dec 2003
1. Volkswagen: Volkswagen's advertising has developed a reputation for showing off essential features of its models. 'Elepump' marks a distinct change and saw BMP DDB scoop gold for the Best Individual Poster at the Campaign Poster Awards 2003.
19 Dec 2003
| by Professor Angus Jenkinson and Branko Sain
How Ford turned StreetKa from a car into a celebrity. By Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School.
18 Dec 2003
Something pretty weird has been happening to me. I think it's more of this late-youth regression. To be honest, it started a while ago but came to a head just recently and, well, it involves horses, writes Gordon MacMillan .
LONDON - With 570 complaints weighed against it, an ad for Mr Kipling Mince Pies, which shows a woman giving birth during a nativity play, has been pulled from television screens.
18 Dec 2003
| by Mark Kleinman,
LONDON - The Post Office is refusing to buy advertising space in The Mail on Sunday for a £10m marketing blitz because of the newspaper's campaign against the closure of rural Post Office branches.
18 Dec 2003
| by Mark Kleinman and Alexandra Jardine,
LONDON - Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing operations.
18 Dec 2003
| by Staff,
LONDON – With a strong performance by its UK magazine business and improvements in technology advertising, United Business Media said it has continued to make good progress in the second half of 2003.
18 Dec 2003
| by Staff,
LONDON - After being hit by a barrage of criticism and denials by senior management, Chrysler has pulled its Dodge brand's sponsorship of the 'Lingerie Bowl', where models in underwear are due to play American football.
18 Dec 2003
| by Ben Carter,
LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.