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How Ford turned StreetKa from a car into a celebrity. By Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School.
Building reputation is an internal as well as external exercise and keeping abreast of customer expectation and perception is the key to success. Andrew Redpath of the British Brands Group explains.
How can great advertising be dysfunctional? How could a phrase that became a catchword work against the AA? And how does a new advertising campaign align an organisation? Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School...
Britain's bosses are beginning to take ageism in the workplace seriously according a survey from Cranfield School of Management.
The Advertising Association's latest Long Term Advertising Expenditure Forecast predicts a substantial increase in expenditure in the UK over the next decade.
Chapter 1 of Linda Kaplan Thaler and Robin Koval of the Kaplan Thaler Group's new book Bang! Getting Your Message Heard in a Noisy World.
Fascinating summary of information relating to the attitudes children and parents have towards food advertising in Europe, by Brian Young, PHD, School of Psychology, University of Exeter, for the Food Advertising Unit.
For consumers in China, the meaning of a car's brand can be as important as tangible performance characteristics, if not more so.
Summer audience figures for national BBC stations, the top 8 TV stations overall, and national radio stations according to a survey done by digital audience measurement firm GfK.
Recent NOP World research underlines the difficulty facing 3G mobile services. Content and quality are better than expected but only 49% of users say they are satisfied with 3.
