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NEW YORK - HP has launched a $400m (£250m) global advertising campaign to tell customers that it does more than just make printers and PCs.
NEW YORK - The New York Times Company said October advertising revenues rose by almost 4%, boosted by a strong performance at its flagship newspaper the New York Times and giving cause for further optimism in the US market.
LONDON - Taxi Promotions UK is backing the launch of a new monthly magazine Sherbet, aimed at passengers travelling by licensed taxi in London.
LONDON – Lord Bell, chairman of troubled Chime Communications, is being told by bankers to move quickly to complete a deal to sell its advertising agency HHCL & Partners to WPP, which could see it push for a cash sale.
LONDON - Ame, the non-alcoholic sparkling fruit juice drink from Britvic Soft Drinks, is following its print and cinema campaign with its TV advertising debut in the run-up to Christmas.
LONDON - Carlton Communications and Granada are almost ready to submit their arguments in favour of a proposed single ITV company to the Office of Fair Trading, moving the two closer to a £2.6bn merger.
LONDON - The food industry has been privately assured by the government that there will be no ban on the advertising of junk food during children's television programmes, according to reports.
LONDON - Baxters Food Group has continued with its marketing shake-up with four new senior appointments, which come on the back of the company's recently launched biggest advertising push to date.
Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.
LONDON - MasterCard is backing the latest instalment of its global 'priceless' above-the-line marketing push with an ambient campaign using sandwich bags, cinema tickets and an online competition.
