20 Dec 2001
The Pentland Group has poached Jordan Grand Prix brand chief Bill
Sweeney to be worldwide president for its Ellesse brand.
Sweeney, who leaves Jordan this week, will join Pentland on January 2,
reporting to the group's chief executive Andy Rubin. He replaces Eddie
Bush, who has retired....
20 Dec 2001
Infogrames, the video games publisher, has handed its pan-European
sports and racing business to Attik after a straight pitch against Euro
RSCG Wnek Gosper.
The appointment comes after Infogrames dropped BMP DDB from the 5m account just two months after hiring the agency, citing its lack...
20 Dec 2001
| by MARK KLEINMAN
Centrica has promoted Goldfish marketing manager Justin Henderson
to head of marketing for a new business division, which is aimed at
building the group's brands among small- and medium-sized
businesses.
Henderson will report to managing director Chris Weston, whose previous
job was as...
20 Dec 2001
| by MATTHEW ARNOLD
Camelot has hired former Somerfield and Kismet marketing chief Phil
Smith as commercial director, with a brief to halt declining ticket
sales and increase the amount of money that goes to good causes.
Smith's appointment to the new position follows Camelot's decision to
restructure its...
20 Dec 2001
The latest instalment in BT's 'Bringing people together' ads
showcases the telecoms company's free messaging service, BT Answer 1571,
with a naughty vignette of young love and old age. The 40-second spot,
created by Abbott Mead Vickers BBDO with media by The Allmond
Partnership, breaks nationally...
20 Dec 2001
| by MARK KLEINMAN
Interflora has appointed Polaroid chief Karl Burkitt as its first
marketing director with a brief to make sending flowers a natural gift
idea among young consumers.
Burkitt left Polaroid earlier this month after a year as marketing
director for its export division, and joins the international...
20 Dec 2001
Sainsbury's has hit back at claims in the national press that
consumers in the North of England do not like celebrity chef Jamie
Oliver, who fronts the chain's ads.
The supermarket commissioned an independent company to carry out
research to uncover whether Oliver's popularity is waning...
20 Dec 2001
KP Foods is undertaking a radical overhaul of its Phileas Fogg
premium snack food brand that will remove the Phileas Fogg character
from its advertising and packaging.
The company will relaunch the brand in May with a multi-million pound
above-the-line campaign by Publicis.
Rob Devonport,...
20 Dec 2001
BT LookSmart, the search engine and online business directory, has
appointed Jannie Cahill as top marketer in its drive to build brand
recognition and hit its target to be profitable next year.
Cahill takes up the post of marketing manager and reports to the
company's chief executive Martin...
20 Dec 2001
Peter Werth, the men's fashion brand, has appointed Clemmow Hornby
Inge to its 1m advertising account as it attempts to boost brand
awareness among its target 18- to 35-year-old audience.
Peter Werth positions itself as a provider of stylish but affordable
clothing. It makes suits, shirts,...