Global haircare giant Wella is to make its debut in Formula One sponsorship next year with a major deal to back the fledgling Toyota team. Wella, whose highest-profile UK sponsorship has been the association of its Shockwaves brand with US sitcom Friends on Channel 4, will use the tie-up...
The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement,...
Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better...
Publicis, the French advertising group, is in talks to buy Cordiant Communications, owner of advertising agency Bates UK and design firm Fitch. Eighteen months ago Publicis bought Saatchi & Saatchi, which had previously demerged from Cordiant.
Going Places is launching a 6m TV campaign featuring Royle Family star Ricky Tomlinson in order to drive sagging summer bookings. The ads, which feature the strapline 'Deals to really get you going', break on Boxing Day and run until mid-February.
The Incorporated Society of British Advertisers has broadly welcomed the results of a research project commissioned by the Food Standards Agency, which shows that most consumers are unconcerned about food promotions. The research indicates that the views of consumer pressure groups such as SUSTAIN...
BUPA is launching a 3m campaign on January 2 through WCRS which features real BUPA staff and positions it as a caring organisation.
Littlewoods, the stores and home shopping group, said it will concentrate on improving its margins over the next year and continue to move away from discounting. It reported a pre-tax loss of 9.9m for the six months to October 31, against a loss of 34.2m the previous year.
Club Med's deputy managing director and chief marketer, Yves Martin, has resigned. Martin, 43, joined the troubled French holiday brand from the Casino retail chain in 1997.
Mecca Bingo has confirmed its reappointment of WCRS to handle its advertising as revealed by Marketing (December 13).
to remove filters