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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

Every year, Capital Radio s Hall of Fame starts well enough. Sure, there s the inevitable puzzling as to why Bowie and the Beatles should be quite so low down, just who does vote for ELO and whatever happened to Minnie Ripperton? But the real screaming at the radio begins with the top 20.

Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP.

Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere.

Toyota and Diageo pick up prime New Year airtime on ITV

Diageo and Toyota are lining up to take their place in advertising history after securing the most coveted millennium slots on ITV.

Delaney Lund lands creative account for online wine retailer

Delaney Lund Knox Warren has picked up the pounds 2 million creative account for the online wine retailer, ChateauOnline, without a formal pitch.

Burnetts portrays Y2K reality for McDonald’s

McDonald s takes a realistic look at the millennium hype with a new commercial by Leo Burnett which breaks this weekend.

JWT posters reflect purity of Smirnoff

J. Walter Thompson has unveiled a new poster campaign for Smirnoff Red that aims to convey that the most extreme form of purity is invisibility.

CLOSE-UP: PEOPLE’S JURY - Familiarity can breed content. Tesco’s Dotty and the kids from Safeway top our poll again, Richard Cook finds

Christmas wouldn t really be Christmas without the reappearance of old favourites. And this year the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest incarnations of the Tesco and Safeway campaigns into first and second place in this month s People...

CLOSE-UP: TURKEY OF THE WEEK

Gordon MacMillan doesn t like Y s print ad for Moet All this seems to be missing is a Bond-like double entendre to go with the overall back-to-the-70s soft-porn look. A slinky blonde with an enormous cleavage is stretched out on the couch, hair tumbling forward, caressing a bottle of champagne as though...

MEDIA CHOICE: Fiona Dixon, head of client development at Capital Radio Advertising, chooses the Beck’s ad bought around the Turner Prize 1999 programme on Channel 4 on 30 November, to launch its latest campaign

Following on from Beck s ongoing relationship with the arts, this advertising tied in well with a history of arts-related sponsorship. For some 15 years Beck s has asked famous artists, Damien Hirst among them, to create limited edition labels. This year Tracey Emin, she of the famously unmade bed,...

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