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Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP.

Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere.

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

WINS

PRIVATE VIEW

They ve got Richard E. Grant banged up in a sound booth, right, and they re force-feeding him plums and playing old Donald Sinden VOs through his cans. They wait, that s what they do, until the gasping thesp is well luvvied-up and banging his head against the sound-proof glazing.

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

Re last week s punter who ranted about the Gap advertising using the holiday theme instead of Christmas . It sounds to me as though you are extremely defensive about something.

Burton ads go to WARL as it moves away from Grey

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising.

Nike steps in as Reebok quits after Olympics row

Nike, the sportswear giant, is to replace its rival Reebok as sponsor of the Sydney Olympic Games next year.

NEW MEDIA - Top Shop site set to offer CDs in link with Universal

Top Shop/Top Man, the Arcadia-owned fashion store chain, is revamping its web site to support a tie-up with Universal Music.

Littlewoods in agency talks about umbrella campaign

Littlewoods has begun talking to several London agencies about its first corporate branding campaign.

Saatchis picks up Pet’s Pyjamas pan-European task

Well-dressed pets could become commonplace following Saatchi s appointment to the pounds 15 million Pet s Pyjamas account.

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