Reasonable men attempt to adapt themselves to the world; unreasonable men attempt to adapt the world to themselves. Progress is in the hands of unreasonable men.
All the talk has turned to action this year as new media has made a tangible impact across the entire advertising industry. And it s not just the net-heads who are tangled up in the worldwide web - industry figures across the board are wrestling with the relevance of the wired world.
Christmas wouldn t really be Christmas without the reappearance of old favourites. And this year the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest incarnations of the Tesco and Safeway campaigns into first and second place in this month s People...
Francesca Newland likes Ikea s new campaign from St Luke s: Now I know it s a little weird, and I don t really approve of using divorce for commercial gain, but this ad is good. The kitschness of the rapper is the antidote to the ad s overwhelming sentimentality.
Gordon MacMillan doesn t like Y s print ad for Moet All this seems to be missing is a Bond-like double entendre to go with the overall back-to-the-70s soft-porn look. A slinky blonde with an enormous cleavage is stretched out on the couch, hair tumbling forward, caressing a bottle of champagne as though...
Almost a year ago, when Gordon Brown, the chancellor, forecast that the British economy would grow by between 1 and 1.5 per cent in 1999, he was roundly mocked for his optimism. It s hard to remember now that 1999 began with forecasts of recession, that the millennium bug would destroy the economy at...
There was a digital angle to almost everything in media over the course of 1999 - the year which will be remembered for the fact that Emma Thompson provisionally named her new baby, jane.com. It had to happen - and Emma has to be congratulated for stealing such a prominent place at the leading edge...
This Christmas edition of the Radio Times proves the wisdom of the you should never judge a book by its cover cliche. In-between the execrable front cover and the mawkish Danbury Mint Millennium Teddy Bear ad on the back cover lurks an extremely good product.
Looking back and reflecting on the year there has been one niggling concern that s been dogging the media industry. And the trouble is, it looks like the problem is set to get worse.
Reed Elsevier has announced plans to reorganise into three global divisions and to plough an extra pounds 150 million to pounds 200 million in to developing and marketing internet services next year. Unveiling the plans, Crispin Davis (pictured), Reed s new chief executive, said the company was facing...
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