17 Dec 1999
| by LISA CAMPBELL
CGU is talking to agencies about a pounds 5 million to pounds 10
million advertising account. The launch is code-named Project Seattle
and is being overseen by Rod Butcher, senior marketing assistant. The
main account is held by McCann-Erickson.
17 Dec 1999
| by LISA CAMPBELL
Toyzone, the online toy retailer set up by the multi-millionaire
founder of Sports Division, Tom Hunter, has hired TBWA GGT Simons Palmer
to handle a pounds 1 million launch advertising campaign.
Diageo and Toyota are lining up to take their place in advertising
history after securing the most coveted millennium slots on ITV.
The Samaritans is launching a TV and print advertising campaign
developed by Ogilvy & Mather to coincide with the party season.
D Arcy is seeking to capitalise on the recent backlash against
political correctness in a pounds 5 million campaign for the new Fiat
Punto that plays on the differences between male and female drivers.
John Bartle s retirement from the ad industry is being marked with
the naming of an IPA Effectiveness award after the Bartle Bogle Hegarty
chief.
Delaney Lund Knox Warren has picked up the pounds 2 million
creative account for the online wine retailer, ChateauOnline, without a
formal pitch.
Clark s retail expertise.
LONDON - The Cordiant group this week set its sights on Hyundai business across the world after taking over the home market agency of the South Korean industrial giant.
Bank of Scotland has retained Feather Brooksbank as its media
agency, handing its entire pounds 10 million centralised media account
to the Scottish shop.