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Book review: Advertising

01 Nov 1999 | by Roderick White

A revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising.

Customer Relationship Management

01 Jan 1999 | by Institute of Directors

Most businesses agree that customer is king. But most companies can still do more to become customer-focused by anticipating, understanding and responding appropriately to their customers' needs. Book from the Institute of Directors.

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