Saatchis to contest Toyota Euro launch with rival agencies
29 May 1998 | by KAREN YATES
Saatchi s other roster agencies across Europe for the right to create the Japanese car manufacturer s most important launch campaign in years.
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Tempus, the holding company for CIA Medianetwork, is in advanced talks with True North about developing a global media partnership that would give True North its own international media network.
Saatchi s other roster agencies across Europe for the right to create the Japanese car manufacturer s most important launch campaign in years.
Channel 5 has parted company with its incumbent media suppliers, Carat and Michaelides & Bednash, and handed its entire pounds 10 million media account to Walker Media without a pitch.
Heinz is scrapping its customer magazine, At Home, as it reviews its marketing spend above and below the line.
Four agency networks are contesting a pitch to run a multi-million pound campaign to revive flagging sales of citrus fruits across Europe.
Gallaher is responding to the growing illicit cross-Channel trade in bootleg tobacco products by putting advertising support behind Amber Leaf, its relaunched hand-rolling tobacco brand.
The board of More Group, the UK poster company, is seeking urgent talks with its rival, Decaux, after the French-owned street furniture firm upped the ante in its battle for control of the British company.
The British Heart Foundation and Marston s are both looking for a new agency following the merger of TBWA Simons Palmer with GGT.
Vauxhall is using the up-and-coming comic, Sean Mayo, in its first pounds 3 million campaign for the Vectra SRi through Lowe Howard-Spink.
CDP has signed up the BBC football commentators, Des Lynam, Alan Hansen and Dougie Donnelly, to inject World Cup topicality into the video rental launch of Tomorrow Never Dies.