Bristol-Myers reviews $100m US media work
30 Nov 1998
- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review.
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- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review.
- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review.
- J Walter Thompson Europe has announced a series of management changes at its offices in Amsterdam, in Holland, and Lisbon, in Portugal.
- J Walter Thompson Europe has announced a series of management changes at its offices in Amsterdam, in Holland, and Lisbon, in Portugal.
LONDON - Leo Burnett has acquired a minority stake in the new-media specialist, Hard Reality, in a deal which will provide the London agency with a core digital resource.
The Post Office is reviewing its corporate advertising account and has earmarked a pounds 4 million budget for the business amid speculation that it will launch a public awareness campaign in the wake of ownership changes being planned by the Government.
Tony Kaye has launched a pounds 1 million lawsuit against three of his former top managers, alleging breach of contract and misappropriation of funds.
Channel 5 s chief executive, David Elstein, scooped the award for media achiever of the year, while New PHD s Yellow Pages won the best media campaign of the year at Campaign s inaugural Media Awards, presented at the Park Lane Hotel in London on Monday night.
Nestle has handed its Winalot dogfood brand to McCann-Erickson less than a year after BMP DDB was appointed to handle the account.
The much-talked-about battle between management consultancies and advertising agencies was this week dismissed as a phoney war by Andrew Robertson, the managing director of Abbott Mead Vickers BBDO.