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Top Britvic boss to Center Parcs

Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny Ayres, a director of marketing at Britvic.

MoneyGram ads target services at Asian groups

MoneyGram International, a joint venture between Thomas Cook and Travellers Group, is targeting Asian people living in the UK with a campaign focusing on its range of money-transfer services.

Nortel in brand push

Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a pan-European ad campaign.

MEDIA: Bud Ice ties with LT for New Year

Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London Transport over New Year s Eve.

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

A small story toward the back of the Evening Standard last week sent a chill through London s top restaurateurs. It was the news that two of the City s biggest employers, Hong Kong and Shanghai Bank and stockbroker Merrill Lynch, have put a pounds 30-per-head limit on expense account lunches.

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

British Airways has hit some turbulence in recent months. There has been the defection of many business and first-class passengers, falling occupancy levels and criticism from Egon Ronay about the quality of its onboard catering.

STOP PRESS

American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.

Travel Inn seeks agency for push

Travel Inn, the Whitbread-owned budget accommodation group, is seeking an ad agency to raise its profile to support ambitious expansion plans and fight off increased competition.

Phone firms test ads and free calls offers

The launch of telecoms companies offering customers free calls if they listen to ads is continuing, despite the apparent failure of previous attempts.

MEDIA CASE STUDY: BUD ICE

The Brief

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