19 Dec 1998
| by STEVE BELL
Center Parcs has ended its six-month search for a UK sales and
marketing director by hiring Jenny Ayres, a director of marketing at
Britvic.
19 Dec 1998
| by ANNE-MARIE CRAWFORD
MoneyGram International, a joint venture between Thomas Cook and
Travellers Group, is targeting Asian people living in the UK with a
campaign focusing on its range of money-transfer services.
19 Dec 1998
| by ANNE-MARIE CRAWFORD
Nortel Networks, the telecoms and computer network firm, is
relaunching its corporate brand with a pan-European ad campaign.
19 Dec 1998
| by CONOR DIGNAM
Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the
brand to sponsor London Transport over New Year s Eve.
19 Dec 1998
| by DANNY ROGERS
A small story toward the back of the Evening Standard last week
sent a chill through London s top restaurateurs. It was the news that
two of the City s biggest employers, Hong Kong and Shanghai Bank and
stockbroker Merrill Lynch, have put a pounds 30-per-head limit on
expense account lunches.
18 Dec 1998
| by ROBERT DWEK
British Airways has hit some turbulence in recent months. There has
been the defection of many business and first-class passengers, falling
occupancy levels and criticism from Egon Ronay about the quality of its
onboard catering.
17 Dec 1998
| by DANNY ROGERS
American Express has handed a direct marketing and national
newspaper campaign for the launch of its European investment fund to the
French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy
& Mather.
17 Dec 1998
| by LISA CAMPBELL
Travel Inn, the Whitbread-owned budget accommodation group, is
seeking an ad agency to raise its profile to support ambitious expansion
plans and fight off increased competition.
17 Dec 1998
| by DANNY ROGERS
The launch of telecoms companies offering customers free calls if
they listen to ads is continuing, despite the apparent failure of
previous attempts.