Grey and Lexmark part company
21 Dec 1998
- Grey Advertising in the US has parted company with its Lexmark International client over what are described in a statement as "creative differences".
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Grey and Lexmark part company
21 Dec 1998
- Grey Advertising in the US has parted company with its Lexmark International client over what are described in a statement as "creative differences".
WPP reveals top three UK brands
19 Dec 1998 | by STEVE BELL
BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP.
DESIGN CHOICE: NOKIA
19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin
One of my prized possessions is a silver cigarette box that has passed through several generations of my family. You can tell it s real silver because it looks crap within a week of using Duraglit. It s also totally impractical because it s the wrong shape to accept King Size Filtered cigarettes. But...
Telstra targets European sales
19 Dec 1998 | by LISA CAMPBELL
Australian telecoms giant Telstra has appointed a marketing director to handle its expansion across Europe and challenge established telecoms brands.
Nortel in brand push
19 Dec 1998 | by ANNE-MARIE CRAWFORD
Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a pan-European ad campaign.
MEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup.
MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce...
CWC scoops top direct campaign honours for ’98
17 Dec 1998 | by IAN DARBY
Cable DRTV customer acquisition drive has been voted the best direct marketing campaign of the year at the DMA/Royal Mail awards held on Tuesday.
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
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