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Euro RSCG lands German launch of Kholer

06 Nov 1998

- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.

Euro RSCG lands German launch of Kholer

06 Nov 1998

- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.

Pharmaceutical sector favours deeper analysis

18 Sep 1998 | by IAN DARBY

A majority of pharmaceutical companies make use of in-depth evaluation techniques and are turning their backs on advertising value equivalents (AVEs) according to a PR Week straw poll of ten in-house PR departments.

B-M hires Brain for consumer PR

24 Jul 1998 | by KATHY GREENE

Burson-Marsteller has appointed David Brain to the new post of UK MD of the consultancy s consumer marketing practice as it attempts to attract new consumer business and improve service to existing clients.

Mustoes beats three to Sekonda account

27 May 1998

:- Mustoe Merriman Herring Levy has prised the Sekonda watches account out of M 500,000 business after a competitive pitch was called last month (Campaign, 24 April). Sekonda, which is the UK's number one watch brand, called the review as part of a strategic rethink. Mustoes is likely to move the company...

Mustoes beats three to Sekonda account

27 May 1998

:- Mustoe Merriman Herring Levy has prised the Sekonda watches account out of M 500,000 business after a competitive pitch was called last month (Campaign, 24 April). Sekonda, which is the UK's number one watch brand, called the review as part of a strategic rethink. Mustoes is likely to move the company...

Des Lynam signs for Sola

22 May 1998

- The UK's favourite television sports presenter is set to appear in his third ad campaign in the last year as he lines up for Sola Optical.

Des Lynam signs for Sola

22 May 1998

- The UK's favourite television sports presenter is set to appear in his third ad campaign in the last year as he lines up for Sola Optical.

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