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Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm.
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
Elida Faberge, the Unilever subsidiary, is bringing in its second top marketer in just over a year to handle its pounds 63.9m ad budget.
Unilever subsidiary Lever Brothers is understood to be developing a strategy to extend the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet.
SmithKline Beecham is putting #2 million behind the television launch of a line of skin cleansing products, called Oxygen, that will complement its existing range of Oxy medicated skincare.
For years, global eyes have been on Dentsu, the sleeping giant of Japan. Head and shoulders above the competition in its home market, but with virtually no presence elsewhere, it was always the one to watch .
Last week, Societe Bic decided to give up its localised advertising strategy and appointed TBWA to its 45 million worldwide account. The Paris-based manufacturer of pens, razors and lighters has realised that it needs a worldwide branding campaign to bolster its performance in certain markets.
Japan s Dentsu, which is about to carve itself a substantial slice of Leo Burnett s global network, possesses a lot of the old can do spirit that fuelled the Saatchi brothers empire-building in the 80s.
This is the Christmas edition so I ll get the rough stuff out of the way quickly by saying there are very few certainties in the increasingly bewildering world of the creative director. One is that every junior team will eventually present you with a jungle script featuring a David Attenborough type...
Crookes Healthcare is backing sore-throat remedy Strepsils with a pounds 4.5m winter TV and radio campaign. McCann-Erickson has created two television commercials and radio ads to air in the UK and Australia. The 30-second TV ad emphasises that sore throats are a global curse by sweeping from a Hong...
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