BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned channel brands, such as Sky Sports.
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
Shell is testing its first branded petrol since the disastrous launch of a petrol that caused engine damage 12 years ago.
Textiles giant DuPont has appointed Saatchi & Saatchi to stretch the appeal of its Lycra brand into new sectors.
Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny Ayres, a director of marketing at Britvic.
Charlotte Fuller has resigned as marketing director of Pret a Manger following the appointment of former Booker Foodservices chief executive Andrew Rolfe.
The Central Office of Information is conducting a statutory review of its pounds 3m centralised outdoor media buying business, held by Concord.
Elida Faberge, the Unilever subsidiary, is bringing in its second top marketer in just over a year to handle its pounds 63.9m ad budget.
Carlsberg-Tetley is rejecting laddish advertising in a bid to present its Carlsberg Lager as contemporary classic. The strategy is designed to take sales from larger rivals Carling and Foster s.
After seven years of pass the parcel over the future of the Post Office, the Labour government this week gave us its vision of where it wants the 300-year-old service to go. Unfortunately that vision is somewhat short-sighted.
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