Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm.
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Ford chief quits for Renault role
19 Dec 1998 | by LUCY BARRETT
Ford s most senior European marketer, Philippe Mellier, has resigned to join Renault after less than a year in the job.
Sky ad drive to put emphasis on channel brands
19 Dec 1998 | by ANNE-MARIE CRAWFORD
BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned channel brands, such as Sky Sports.
STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
Shell unveils new ’green’ petrol
19 Dec 1998 | by NEILL DENNY
Shell is testing its first branded petrol since the disastrous launch of a petrol that caused engine damage 12 years ago.
Saatchis’ Lycra push
19 Dec 1998 | by STEVE BELL
Textiles giant DuPont has appointed Saatchi & Saatchi to stretch the appeal of its Lycra brand into new sectors.
Top Britvic boss to Center Parcs
19 Dec 1998 | by STEVE BELL
Center Parcs has ended its six-month search for a UK sales and marketing director by hiring Jenny Ayres, a director of marketing at Britvic.
Pret chief quits in tactics shift
19 Dec 1998 | by STEVE BELL
Charlotte Fuller has resigned as marketing director of Pret a Manger following the appointment of former Booker Foodservices chief executive Andrew Rolfe.
COI looks at five agencies in pounds 3m poster review
19 Dec 1998 | by LISA CAMPBELL
The Central Office of Information is conducting a statutory review of its pounds 3m centralised outdoor media buying business, held by Concord.
Key role switch at Elida Faberge
19 Dec 1998 | by LISA CAMPBELL
Elida Faberge, the Unilever subsidiary, is bringing in its second top marketer in just over a year to handle its pounds 63.9m ad budget.
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