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Mercury Communications has suspended brand advertising while a decision is made on what its new merged company will be called.
Russ Shaw, the man behind American Express's pounds 20m European brand- building campaign launched this summer, is leaving the top European marketing post as the company moves to give more power to individual national marketers.
Ford plans to persuade customers that leasing rather than buying is an option as part of its launch campaign for the new Ka model.
Midland Bank is set to appoint DMB Direct insurance arm, which has had a disappointing performance since its launch just over a year ago
Orange is launching its pre-Christmas sales drive with an ad campaign that points the finger at rival mobile phone operators use of clauses in phone contracts.
Holsten Pils is to take a swipe at Irish stouts and alcopops in its first TV ads since its pounds 14.5m relaunch. The pounds 7m campaign, designed by GGT, is fronted by the comedian Dennis Leary, who is seen shopping in a supermarket and attacking the fad for alcopops and beer variants. Another ad shows...
Iceland has parted with WCRS, its advertising agency of the past two years, releasing a frosty statement saying it has fallen out over future creative direction. The retailer has handed the pounds 7m account back to its old agency, Manchester-based Tom Reddy Advertising. Iceland s marketing director...
Coca-Cola is dropping its Fruitopia fruit-based soft drinks line in the UK, allowing rival brand Oasis to dominate the UK new-age drinks market.
The Body Shop is taking to the skies in a marketing alliance with British Airways that will see both companies sharing the same campaigning platform on environmental issues.
Drinks giant International Distillers & Vintners (IDV) has filled its top marketing role with the appointment of Alan Cordery from South American food company Molinos Rio de la Plata.
