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United Biscuits has finalised negotiations to sell off the Ross Vegetable Products division to its management, freeing the group to plough more resources into its core categories of biscuits, snacks and meals.
French food company Groupe Danone has axed the marketing director s position at its yoghurt subsidiary, Danone, as part of the restructure of its UK business, which last week saw the departure of HP Foods marketing director, Andrew Marsden.
Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6.
The British Brands Group (BBG) is to undertake independent research to prove that shoppers are confused by lookalike products, in the light of the latest row over spirits brands between Asda and International Distillers and Vintners (IDV).
MD Foods is to double the advertising spend on Lurpak butter to pounds 4.5m next year to back the launch of its first brand extension, Lurpak Spreadable.
Confectioner Trebor Bassett is planning to treble its advertising spend next year to around pounds 12m and put an emphasis on sales promotions campaigns.
Festive advertising is big business for media owners as advertisers fill pre-Christmas space and airtime with the latest ideas to tempt Christmas shoppers.
It was described as A Molson moment in a sea of madness , but in fact the beer brand s decision to use an Eric Cantona lookalike in a poster campaign last month had longer-term repercussions.
Claire Murphy examines the problems which prompted HP s French parent, Danone, to restructure its UK marketing
A star was definitely born when our seasonal mystery brand was first launched as a Christmas beer in 1926. Its exceptional clarity astounded even the Den Hoorn brewery, which had been operating in the town of Leuven since 1366. But Leuven s most famous name, which also brands this product, is that...
