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Foot-care company Scholl has appointed DMB&B as its first pan-European agency to spearhead its drive towards a stronger global brand.
CIBAVision has unveiled a national poster campaign to promote its VitalEyes moisturising drops, breaking pre-Christmas and continuing through 1997. The 48-sheet, 70s-style campaign, through TBWA, will appear at 1200 sites and feature a variety of common scenarios, from home viewing to partying...
Festive advertising is big business for media owners as advertisers fill pre-Christmas space and airtime with the latest ideas to tempt Christmas shoppers.
Ben anderson * marketing director * kimberly-clark
Takeovers, beef scares, international football and a bright blue Concorde all helped to keep the PR industry on its toes in 1996. Kate Nicholas looks back
New legislation to combat copycat products could be in place by the middle of next year, after a series of rows this year.
Procter & Gamble took a risk with its everyday low pricing policy and the impact is already being felt, writes Claire Murphy
Client: Unipath PR Team: Sandpiper Communications Campaign: Launch of Persona, a new method of contraception Timescale: January - September 1996 Cost: pounds 100,000 (launch only)
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