to remove filtersADVERTISING & PROMOTION: DESIGN CHOICE; WIND-UP RADIOs
19 Dec 1996 | by RICHARD MCCANN
Richard McCann Account director Michael Rines Communications
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ADVERTISING & PROMOTION: Lookalike ads get a kicking
19 Dec 1996 | by HARRIET MARSH
It was described as A Molson moment in a sea of madness , but in fact the beer brand s decision to use an Eric Cantona lookalike in a poster campaign last month had longer-term repercussions.
ADVERTISING & PROMOTION: Bank plans pounds 20m job
19 Dec 1996 | by PATRICK BARRETT
National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial, Ogilvy & Mather and Publicis as contenders for its pounds 20m through-the-line account.
ADVERTISING & PROMOTION: Airtours takes a trip with ‘Wish You Were Here’
19 Dec 1996
Tour operator Airtours has signed a sponsorship deal with ITV s holiday show Wish You Were Here, in a move that is believed to give Airtours access to the names of viewers who write to the show for information.
ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; DRINK-DRIVING
19 Dec 1996 | by JAMES CURTIS
James Curtis Features editor Marketing
ADVERTISING & PROMOTION: Agency of the week: BDDH
19 Dec 1996
At first glance, 1996 looks like a quiet year for BDDH: three wins, no losses and billings still hovering just under pounds 50m. But appearances can be deceptive.
ANALYSIS: Why HP Foods is being shaken up
19 Dec 1996
Claire Murphy examines the problems which prompted HP s French parent, Danone, to restructure its UK marketing
MARKETING MIX: Bearing the fruits of one’s labour
19 Dec 1996
If you ve spent the past few weeks sniffling and sneezing, try applying for a job with database company ICD. Not only does managing director Lionel Thain offer his 110-strong staff a flu vaccine, he has also organised serious vitamin C supplies to boost ICD s immunity while the rest of us are rushing...
MARKETING MIX: I’ll name that brand in one !
19 Dec 1996
A star was definitely born when our seasonal mystery brand was first launched as a Christmas beer in 1926. Its exceptional clarity astounded even the Den Hoorn brewery, which had been operating in the town of Leuven since 1366. But Leuven s most famous name, which also brands this product, is that...
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