M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
Sainsbury s has removed responsibility for customer services from its retail operation and handed it to Kevin McCarten s marketing department, in the clearest signal yet that this will continue to be the key battleground for customers in 1997.
In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication.
The Sunday Times has parted company with its advertising agency, Ogilvy s ad agency, Rainey Kelly Campbell Roalfe.
The Advertising Standards Authority is set to remove itself from its role in policing political advertising after the general election, following the uproar created by its ruling on the Tories Demon Eyes depiction of Tony Blair.
United Biscuits has finalised negotiations to sell off the Ross Vegetable Products division to its management, freeing the group to plough more resources into its core categories of biscuits, snacks and meals.
French food company Groupe Danone has axed the marketing director s position at its yoghurt subsidiary, Danone, as part of the restructure of its UK business, which last week saw the departure of HP Foods marketing director, Andrew Marsden.
Martin Runnacles, the ex-BMW marketing chief, has restructured Rover s marketing operation in a bid to make the motor manufacturer more customer-oriented.
Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6.
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year. Its first account will be the Benson & Hedges Formula 1 Jordan team. Matthew Patten, former head of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation.
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