NEWS: DMB&B and BBJ scoop Littlewoods joint prize
15 Dec 1995 | by CLAIRE BEALE
D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation after a month-long pitch for the business.
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NEWS: Sega Amusements to begin search for agency in new year
15 Dec 1995
Sega Amusements, the new theme park arm of the Japanese games giant, is gearing up for an agency search following the appointment of its first head of marketing.
NEWS: Initiative study claims radio spots generate more awareness than TV commercials
15 Dec 1995
Radio can generate advertising awareness over and above television and it can be as effective at driving additional awareness when only minimum TV is used.
NEWS: PHD lands media task for UK Gold
15 Dec 1995 | by CLAIRE BEALE
Pattison Horswell Durden has snatched the pounds 4 million media planning and buying task for the satellite television channel, UK Gold, from the incumbent, the Media Centre.
NEWS: ITV report sets out arguments against ending C4 formula
15 Dec 1995
Channel 4 risks a shift towards a more commercial, ratings-driven programme schedule if the funding formula is abolished, the ITV companies warned this week.
NEWS: Risque Accurist spots cause ban from BACC
15 Dec 1995 | by MARGARET HOOD
Simons Palmer Denton Clemmow and Johnson s first work for Accurist watches has been restricted by the Broadcast Advertising Clearance Centre to slots following the nine o clock watershed, after the original version was turned down.
NEWS: BMP reveals TV recruitment spot for Unison
15 Dec 1995 | by MARGARET HOOD
BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members.
CLOSE-UP: LIVE ISSUE/UNBUNDLING MEDIA; Can shops unbundle media but retain a culture?
15 Dec 1995 | by MICHELE MARTIN
Michele Martin considers the trend for relaunching media as a new company
MEDIA: FORUM; Has the new Rajar system dented radio integrity?
15 Dec 1995 | by ALASDAIR REID
How damaging will the latest controversy over the Rajar figures be? Will agencies attempt to use the new figures to screw rates down to the floor? And will advertiser confidence in the medium be dented? Just what steps can the radio industry take to try to restore confidence in it? Alasdair Reid reports
MEDIA: FOR THE RECORD
15 Dec 1995
The Irish Independent media group and the French media group, Havas, have set up a joint company called Sirocco International which aims to supply a new form of outdoor advertising. Sirocco will draw on the latest technology to display four posters in succession on a new illuminated panel.
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