NEWS: ITV report sets out arguments against ending C4 formula
15 Dec 1995
Channel 4 risks a shift towards a more commercial, ratings-driven programme schedule if the funding formula is abolished, the ITV companies warned this week.
Euro RSCG Wnek Gosper is beefing up its creative services department by luring Lowe Howard-Spink s Mark Cooke as executive director of creative services.
Channel 4 risks a shift towards a more commercial, ratings-driven programme schedule if the funding formula is abolished, the ITV companies warned this week.
TBWA s ten-year hold on Evian in the UK appears under threat following a decision by the French mineral water brand to put the advertising on test against the equivalent created in France by Euro RSCG.
David Pugh, the former marketing director of the Telegraph group, has joined the poster contractor, Mills and Allen, as its first commercial director.
Advertisers with products aimed at children are bracing themselves against the threat of new curbs in Britain and across Europe.
TBWA has boosted its planning department with the appointment of three senior planners as the agency absorbs a clutch of account wins over the last year.
Concord, the poster buying specialist, has reshuffled its senior management in readiness for expansion in the UK and overseas next year.
Direct response advertising is coming to the outdoor industry with the launch of Postercall, a new joint initiative between BT and the poster contractor, Maiden Outdoor.
Viz magazine this week thumbed its nose at the ad industry with the launch of a controversial new site on the Internet.
Simons Palmer Denton Clemmow and Johnson s first work for Accurist watches has been restricted by the Broadcast Advertising Clearance Centre to slots following the nine o clock watershed, after the original version was turned down.