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And Now a Few Laughs from our Sponsors

01 Jan 1900 | by Larry Oakner

This book opens with the defining short paragraph 'I have radio in my genes'. This immediately tells the reader we are taking a trip to the planet Radio: they do things differently there, they eat, talk, sleep and dream radio. And if you work in mainstream advertising, that's probably enough to put...

Building the Matrix: A Case Study in Teamwork Among Strategic Planners and Market Researchers.

01 Jan 1900 | by Carol K. Galvin, Bernardette Delamar, Luis H. Rodriguez, NOP

Researchers were able to blend their roles together with those of the strategic planners and were thereby able to enhance the value of research to the business. The case study illustrates how and why such a role-blending approach adds business value. Paper by Carol K. Galvin, Bernardette Delamar, Luis...

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