Marketers lack clarity on budgets and briefs, say agencies
16 May 2013 | by Rachel Barnes
Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.
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'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top
17 May 2013 | by Rachel Barnes
Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.
Creative business rankings
16 May 2013
17 May 2013: Albion has soared to number three in the league after winning YouView.
Media business rankings
16 May 2013
17 May 2013: No changes in the media table, with MediaCom still significantly ahead of others.
Government warned to treat brand link-ups with caution
16 May 2013 | by Louise Ridley
The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.
Samsung strikes placement deal with The Wanted
14 May 2013 | by James Swift
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
Why marketers are ditching their brands for life in adland
13 May 2013 | by John Reynolds
Increasing numbers of brand marketers are being tempted by life in adland and are making the switch in careers. We asked four senior marketers who have already made the leap if they missed life as the client.
Trading Places: this week's people moves
10 May 2013 | by Chris Harding
Nicola Mendelsohn joins Facebook and Diageo appoints marketer Ivan Menezes as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.
Creative business rankings
09 May 2013
9 May 2013: Grey strengthens its number-two position after scooping Gillette, while Saatchi & Saatchi, Bartle Bogle Hegarty and Dare all enter the league with one win each.
Media business rankings
09 May 2013
9 May 2013: No changes this week in the media table, with MediaCom remaining at the top.
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