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Vodafone UK appoints Daryl Fielding to top marketing post

Vodafone UK has appointed former Kraft marketer Daryl Fielding as its new brand director, replacing Danielle Crook, who left to join Starbucks last year.

ICO: 'Consumers are not interested in privacy'

Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only become interested in privacy when brands misuse data.

Microsoft tells brands: 'Stop bad mobile experiences'

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Samsung strikes placement deal with The Wanted

Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.

How should marketers approach Silicon Roundabout?

Dylan Williams (below) is a partner and chief strategy officer at Mother. He also sits on the Technology Advisory Board at 10 Downing Street.

Government forces BlackBerry action on children 'sexting' on its network

The Department for Education has forced BlackBerry to take action over the problem of children "sexting" each other using the brand's instant messenger service.

Ones to watch: the latest viral videos from Carphone Warehouse, Peta and Acer

The latest viral video hits from Carphone Warehouse, Peta and Acer.

Apple ignores government pleas for greater parental controls

Apple has refused to give parental controls on its devices greater prominence despite pressure from the Department for Education.

Sponsors ready Fergie tributes while sports marketers voice concerns

Aon and Thomas Cook are among the Manchester United sponsors preparing to pay tributes to Sir Alex Ferguson, although some experts believe the manager's shock retirement will make some of the club's sponsors uneasy.

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