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Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.

Yahoo agrees to pay in excess of $1bn for Tumblr

20 May 2013 | by Gordon MacMillan

Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£66m).

Marketing Leader of the Year: The candidates - Christian Woolfenden

17 May 2013

Christian Woolfenden, global marketing director at Paddy Power tells Elen Lewis, editor of The Marketing Society that bold marketing leadership looks like a giant hot air balloon shaped like a pair of underpants

Marketing Leader of the Year: The candidates - Rebecca Van Dyck

17 May 2013

Rebecca Van Dyck, head of consumer marketing, Facebook talks to Elen Lewis, editor of The Marketing Society about shoes, fear and making creative people feel safe.

Things we like

17 May 2013

Campaign's selection of media news and views of note in the week before 17 May 2013.

Vauxhall and FA power ahead with new four-year England deal

17 May 2013 | by John Reynolds

Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.

What Aon really thinks about Sir Alex Ferguson's retirement

16 May 2013 | by John Reynolds

The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.

Beckham in 12 ads: Will retirement change his sponsored life?

16 May 2013 | by Gordon MacMillan

What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Microsoft tells brands: 'Stop bad mobile experiences'

16 May 2013 | by Matthew Chapman

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

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