Marketing Leader of the Year: The candidates - Justin Cooke
17 May 2013
Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.
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Tesco's debut London catwalk attracts celebrity audience
17 May 2013 | by Rachel Barnes
Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.
Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's
17 May 2013 | by Gemma Charles
The latest viral video hits from Chanel, Red Bull and Johnson's.
Marketing Leader of the Year poll - only one day left to vote!
16 May 2013
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Next promotes top marketer Jane Shields to the board
16 May 2013 | by Rachel Barnes
Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.
Has M&S got its fashion mojo back?
15 May 2013 | by Nick Gray
With all eyes on Marks & Spencer's Autumn/Winter collection, unveiled last night, will the focus on quality and the new "Best of British" range be enough to transform its fortunes? We asked retail specialist Nick Gray, managing director at Live & Breathe, and former Ben Sherman head of marketing, whether...
Words become dance moves in Puma's latest viral
10 May 2013
Social video expert Be On evaluates the latest viral campaign from Puma.
Ones to watch: the latest viral videos from Renault, H&M and Cuprinol
03 May 2013 | by Gemma Charles
The latest viral video hits from Renault, H&M and Cuprinol.
Champions of Design: Agent Provocateur
25 Apr 2013
Stark marketing and an interesting back story have stood the brand apart from its lingerie rivals
Value of a Facebook fan rises to an average of $174
19 Apr 2013 | by Chloe Smith
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
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